ORIGIN
Embrace spurs from an idea of a young boy.
A boy who grew up in Montana, surrounded by winding rivers and endless mountain escapes. Flourishing landscapes and a vast assortment of wildlife.
The kind of place that effortlessly breaths inspiration through beauty of wonder and uncertainty.
A giving place, providing endless amounts of knowledge and wisdom. Allowing the ability to learn from the landscapes, change with the seasons and grow with the trees. A spiritual place, if you search deep enough to find it. The kind of place you acquire a deep connection to.
Growing up engulfed in inspiration, the idea of embrace has carried with that same young boy. He continues to dive to deep depths and vanquish the crested mountain peaks. Continuously on the pursuit of searching for the unknown, engulfing himself completely in curiosity and creativity.
OBJEVTIVE
Times change but the mission still remains the same.
To create, share and inspire is the objective of embrace.
I have faced much difficulty over the years when it comes to defining what embrace is, as well as expressing all that it means to me. I have been searching for a sense of understanding as to who I am as an individual, while doing so, trying to formulate my own understanding of what I wish for embrace to become...
The goal has always been to create something that is timeless. Always growing, changing and adapting.
I wish for embrace to be a body of work that is bigger than myself. I hope to create projects that will outlive my own existence. Whether that be a timeless photo or piece of writing. A one of a kind design or a video project that screens all over the world. I wish for embrace to be something that inspires others and becomes a foundation upon they can connect and resonate with.
I have always hoped that in the end embrace would be much more than a 'brand' but would serve as an outlet for creative collaboration and inspiration.
Throughout my life I have always imagined creating a brand that culminates all of my interests that Ive acquired over the years. Ranging from illustration and design, to photojournalism and videography.
I hope to use embrace as an outlet to tell stories that inspire generations. Create pieces of writing that enlighten. Take photos that tell a story with no words at all. Configure designs that embody purpose and release projects that emulate emotions.
The objective is to tell timeless stories and create a community centered around an idea of embracing ones true self; to create a collective.